‘What are you going to do when you leave school?’ How many times do young people get asked this question? And why is it that we expect all young people to know what they want to do when they leave school? I hate this question as the message it gives to those young people who don’t know what they want to do, is that there is something wrong with them and that they should know – and that is no way to encourage them to do anything about it.
When I speak in schools, colleges and universities across the UK, I tell young people that it is absolutely okay to not know what they want to do when they leave school (and even University), BUT it is probably a good idea to do something about it. In other words don’t worry if you don’t know and as long as you are taking genuine action to find out about careers and FE & HE options, asking questions, meeting and talking to people who can help and have knowledge, then you are on the way to finding out what you want to do.
I would rather a young person who left school not knowing what they want to do, took some time to actively find out what they want to do, rather than went straight to uni, as that’s what their mates do, or get a job as that’s what their mates do – as there is a fair chance those options might not be right for them.
Universities want students to come to university because they have consciously chosen to do so. Employers want employees who really want a job and career in their industry and company. I know any smart university or employer would look very favourably upon anyone who said to them ‘I took time out after school (or Uni) to find out what I really wanted to do, and I now know this is what I want to do. This is what I did to find that out and this is why I am in front of you now…’
You can always apply to university next year and you can always apply for a job when you are ready and know what you want. People who know what they want are much more likely to make the right decision and gain their ‘success’ they want, and if it takes a week, a month, a year to find that out I would argue that is time well spent.
The latest AGR magazine (http://www.agr.org.uk/Graduate-Recruiter) has an article from Paul Redmond, Director of Employability at the University of Liverpool, ‘Dancing in the Dark’ which makes some key points:
– University is about learning to think, develop opinions, process information and grow as a person but it is also about work AND study.
– The Careers Services ‘task is to prepare students for the world of work, while employers provide the opportunities’. But this is not enough, he says, employability cannot be done to people (a point I have been making for years), ‘students have to engage and take responsibility’.
(I agree with both his points, by the way!)
And not by chance, employers want to hire graduates who will also take responsibility, in this case for their personal & professional development, their career and their future – in essence employers want their new ’emergent talent’ to take a lead and drive their own futures.
This ‘taking of responsibility’ it would seem is thus an agreed key theme and attribute that students need.
It is for this reason I am so passionate about our Bright Futures Societies, in Universities and Schools. Through these Societies students are taking responsibility for their employability and taking a lead on what they do when it comes to careers, skills and their future for their peers.
However does ‘taking responsibility and taking a lead’ get the profile at University that it clearly needs to? Through our work in schools, we hear more and more about ‘student leadership’ and the Schools that are establishing Bright Futures student Societies, see what a great opportunity for student leadership the Society presents. For some reason I just don’t hear that message as strongly at University. The University ‘Experience’ absolutely provides huge amounts of opportunity to take responsibility & to a lead but it seems that the important trait is not highlighted enough and made much of.
Students know that to get good jobs they need to demonstrate key skills such as team work, communication, flexibility etc, but do they realise how important ‘taking responsibility’ will make on their futures?
You may have seen the recent press about a graduate being asked to dance at their interview for a role at Currys (to Daft Punk, in case you are wondering!) http://www.bbc.co.uk/news/uk-wales-23972952
The graduate was rightly surprised by the request and felt very uncomfortable. There has been various comment on the back of this event about employers seeking to make the interview process more fun and to be innovative in how they recruit. I am sure Currys want to be see as innovative & hire fun people in a customer facing role, but is this the way to go about it?
Dancing graduates may show their have confidence (not to mention little or no shame!) but will it really give you an insight into their passion for customers and your products & services? Getting good people is key for any organisation and how you engage with them before they start with you will play a key part in the calibre of those you hire.
This then got me thinking about some ideas on the recruitment process for graduates and how to do it well.
Interviewing is a two way street and no matter how tough the job market is, alienating candidates through the process risks not just losing good candidates (the graduate in question turned down an offer for another interview with said retailer) but causing a lot of damage to your brand.
The whole purpose of a selection process is not for it to be ‘fun’ nor for it to be ‘innovative’ – those might be nice extras but not the focus when designing how companies bring great people into their business. It is for recruiting organisations to find the right talent, AND for the applicants to find the right role for them.
So what would just some of my tips be?
1. Employers should have a selection process that reflects the culture of the organisation and gives the candidates the best chance to show their natural abilities, talents, behaviours and attitude and how that links to what is needed to achieve in the role.
2. Worth also giving thought to how you reject applicants. Don’t just email them ‘thanks but no thanks’ and ‘wish them luck in the future’! Instead offer them some tips or advice for their future job hunting. If you are going to take the time contact them and say ‘no’, there is an opportunity to do it more usefully for the applicant. It can be standardised advice so take no extra time.
3. When inviting them to interviews give them some tips and advice so they can prepare as best as possible – even if it is to say that they should take the time to prepare!
4. Make the selection process a learning experience for the candidate, where they learn more about the business and the role, which ideally will lead them to wanting to work for you more. So for Currys they could have applicants spend 15 minutes just walking around their store before the interview and then feedback what they saw, with comments and suggestions, that in itself would lead to a good, useful & relevant discussion for both interviewer and interviewee.
5. Stop obsessing about how to make interviewing ‘fun’, because let’s face it on the whole it is not fun for the applicant nor do they expect it to be. They take their job hunting seriously (more so than ever) and expect it to be demanding (but fair). So provide opportunities for the candidates to get a feel for the culture of the business, by meeting others in the team for example. Graduates, we know from feedback from them, are fully aware that the world of work is not easy and not all fun, so don’t try and pretend it is – show them how it is, what I call being ‘positive but honest’!
6. My final comment would be that there are many opportunities for recruiting organisations to themselves stand out to applicants and thus increase the quality of hires, through ‘moments of connection’. These are opportunities to show the human side of the organisation and connect with the applicant making them feel like an individual, not just someone to be ‘processed’ or go through a series of selection activities.
So if you want to be innovative find ways to ‘connect’ with your applicants as far too many organisations just process them like numbers. Those who do not, and create ways of recruiting people that reflects the organisation, makes it is learning experience for recruiter and candidates alike, and truly ‘connect’ with their applicants will be taking another step to ensuring great & relevant talent join the organisation.
At a recent event I attended hosted by TMP we were told,quire rightly, that companies need to give students the opportunities to experience the skills they need for the world of work and the values of an organisation “in action”, so they can really understand what is required.
For the really forward looking companies, who genuinely want to win the competition for talent, they need to find ways to see students demonstrating their skills and values far earlier than at assessment days. So we need to take this one step forward and give students the opportunity to demonstrate those skills so, as employers, we can see them. The obvious route is through internships and placements but that will never give companies exposure to enough students, hence the rise of on campus competitions and challenges, such as L’Oreals Brandstorm; Npower’s Energy Challenge or the UBS Challenge (for 1st Years). But these are just one way, others include working with Society Committees; involvement in the curriculum, the list goes on..
And for students the message is, get involved in activities where employers can actually ‘see’ your skills in action, like those mentioned above, do this and you will stand out far ahead of and in advance of the hordes of unaware students!
Communication and the ease of it today is great but it has a huge downside. There has been so much doom and gloom, reports dominated by redundancies and companies going out of business that this has affected the new graduate workforce of the UK. They believe there are no jobs so they are not job hunting – so instead even more are going travelling or taking up post graduate study.
The rationale being that come 2010 – when they return to the job market things will be better when it comes to jobs. But this is just not the case.
So many finalists are not applying that many of the big firms still have vacanies to fill – so there are jobs out there now! Taking on the costs of a post graduate degree just to put off job huting is an expensive mistake. Employers wants graduates with real world, work based skills not more academic knowledge. And come 2010 there will be another 300,000 graduates leaving University to compete against for jobs.
So what’s the message? If I were a finalist today or a graduate from last year, knowing what I know, I would apply to as many companies as I could and if I did not secure the job I want this summer, I would get work experience and apply again for next year – as that work experience will help me stand out for the rest.