Do graduates know they have the right skills?

29 05 2008

A recent article from the Institutre of Education makes the well covered point that the UK economy requires individuals with high levels of skills and this should bode well for graduates and their future employment. However this assumes that graduates are by definition ‘highly skilled’. This for some if just not the case, whereas for others it is. However in my experience for the most they have good skills but either don’t know what they are, how to articulate or demonstrate them.

So rather than spending time convincing both graduates and Higher Education that all is well for the future and in so doing sending our a very dangerous message that just by being a graduate you will be in demand, much more needs to be done at a practical level making studnets aware of the different skills they have gained through their time at University and how they can they then successfully demonstrate them to employers who want to see them!

Piecemeal activity carried out in a fractured way across different Universities just is not good enough and unless something co-ordinated and engaging is done sooner rather than later, potential graduates will not just question if Higher Education is worthwhile, they will just not go at all.   





Rubber Ducks and Graduates…!

14 05 2008

An recent article in the Sunday Times talked about a relatively small organisation that successfully (87% more applications) used rubber ducks in their marketing to students  and it proves a number of key points when it comes to attracting students.

1. You need to be innovative

2. You do not have to spend alot of money

3. Simple is good

4. You need to get on campus and engage with students directly  

5. Be upfront about who and what you are – i.e. if you are a smaller company go on the offensive about it and ’sell’ why ’small is beautiful’

6. Have fun doing what you do!